100 Years Of Maybelline New York

This year marks Maybelline New York’s 100th birthday and we had the honour of celebrate with Maybelline and this year’s #ItGirl Gigi Hadid in Toronto. Looking back at the last 100 years, Maybelline has transformed itself over the decades to constantly be on the front end of the latest beauty developments and trends. Helping women re-imagine, reinvent and empower themselves, we wish Maybelline a very happy birthday as they launch into the second century of this great brand.
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Maybelline New York Lead Makeup Artist Grace Lee had the pleasure of doing Gigi’s makeup for the evening. She rocked a double-lined eye using new Maybelline Lasting Drama Waterproof Gel Pencil in Cashmere White and Master Precise Ink Pen Eyeliner in Black. Lashes were coated with Lash Sensational Mascara in Blackest Black and brows were combed through with Brow Drama in Blonde. Hadid’s lips were topped with nude hue (Color Sensational The Buffs Lipstick in Truffle tease). Want to learn about the latest products form Maybelline? See our trend report below!
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Trend Report

Customize your lip look with the new Colour Blur Drama Matte Pencil (in stores this August) that lets you blur and smudge your lip liner to give you the look you want. Feeling adventurous? Why not try an ombre lip with 10 vivid matte lip colours on one end and a smudger at the other end.
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That brow trend isn’t going anywhere fast, and we love it. The new Brow Dedine + Fill Duo Brow Liner (in stores this July) first lets you define your brows with the wax pencil and then fill it in to perfection with the powder tip. With four great shades to choose from, this product will blend seamlessly with your natural brows to help fill the gaps, define your shape and amplify your arch.
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Just like Gigi, take your liner to the next level with the Lasting Drama Waterproof Gel Pencil (in stores this July) gives you an unlimited range of looks with their high intensity pigments in 5 intense shades to help you go from day to night without needing to retouch! We can’t wait to see what creative looks you gals come up with!
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Flawless skin starts with the finding the concealers and foundations. The new Superstay Better Skin Concealer + Corrector and Foundation (in stores this September) has a great range of shades to give you a flawless complexion and give you the skin you were born with.
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You’ve heard about The Nudes palette during World MasterCard Fashion Week, but now the palette has been revamped to feature The Blushed Nudes Palette (in stores this June) to feature summer fresh rose gold, plum and rose hues to compliment every skin tone.
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Mascara is a girl’s best friend. So why not get those spidery long lashes you’ve always dreamed of with the new Volum’Express The Colossal Chaotic Lash Mascara (in stores this June) for that bold volume, and perfectly sexy messy lashes that are all the rage.
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And last, but defiantly not least, Baby Lips are back with a new Moisturizing Lip Gloss (in stores this July) that are enriched with caring oils and vitamin E to smooth and moisturize your lips in 12 great shades and 3 glossy finishes; the shimmer, the creams and the jellies.
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