We have heard time and time again that fashion is cyclical. Trends come and go and find there way back on the shelves again. But what if I told you that the fashion you know and love can be recycled as well? This idea of re-creating fashion in an eco-friendly and environmentally conscious way is exactly what sparked the founder and creative director Julia Grieve to create Preloved twenty years ago. Since 1995, Preloved has been at the forefront of upcycle fashion trends pioneering the way consumers are thinking about fashion. Using reclaimed vintage fabrics to create luxe and fashionable clothes and accessories, Preloved creates one-of-a-kind clothing made by hand and with a whole lot of love. “I am so proud of Preloved’s growth and expansion in the last two decades and thrilled to have the opportunity to collaborate with large brands and independent retailers across Canada while still maintaining the brands core values” says Julia Grieve. Now sold at over 400 boutiques all over the world and online at getpreloved.com, Preloved has makes its mark in not only the Canadian but the international fashion landscape as well.
After twenty successful years, Preloved is celebrating its anniversary in style with the launch of a capsule collection. This collection pays homage to the two decades this clothing line has been creating, and recreating fashionable pieces in their own unique way. “The heart and success of Preloved has been about creating unique items using reclaimed vintage fabric that make people look and feel great,” says Julia Grieve, Founder and Creative Director. This anniversary collection is comprised of a comfortable and functional collection of tees and sweatshirts that are embellished with their own unique flare. Adding a little bit of details to your basics, Preloved has turned your wardrobe essentials into something special. And as a tribute, each item in the collection is affectionately named after the original locations of Preloved many boutiques with names ranging from the Ryerson T-Shirt, the Granville Sweatshirt, the Nugget Sweatshirt and the Queen West Sweatshirt.
Preloved’s 20th anniversary collection is available exclusively on getpreloved.com and select retail locations.