Driven by her dream to extend her passion for fashion to the public, Elise Lachance launched MFMK to help people develop their own personal style. We sat down with the founder to learn more about her journey in the fashion industry.
- How did you begin your career in personal styling?
After my studies in fashion marketing, 10 years ago, I moved to Calgary and started working as a fashion stylist for Holt’s. I absolutely loved it! When I came back to Montreal, I decided to start working as a freelance stylist for celebrities, magazines and advertising. I also had some personal customers on the side. It was the best part of my job…Getting to dress people according to their specific needs and personality!
- What was your inspiration behind launching MFMK?
It’s all about helping people and democratizing styling! I wanted to help one and all feel good about their style and clothing. Some people don’t like to shop but everybody has to get dressed; so why not have some experts helping you… especially if it is free!
- What are your top 3 favourite trends for women this fall? Or a trend that you think women should try?
I’m all about boyish! So I would say, oversized wool jackets, tie-neck shirts and embroidery jeans.
- What is your top 3 staples in your wardrobe that you can’t live without?
I have this leather jacket that I bought at least 15 years ago. It’s worn-out but I feel confident every time I wear it! More recently, I fell in love with chic sweatpants that are so comfy and versatile. Cotton or sequins, I wear them with everything! I’m also addicted to small handbags which I wear crossbody… After all… all you need is your credit card 😉
- Any advice for someone hoping to update its wardrobe or upgrade its personal style?
I think the best advice I could give is to really know where you’re at. That means sorting through your wardrobe. If you don’t wear something because its off-season or it’s not “in” anymore, well it shouldn’t be in your everyday wardrobe. Just keep readily accessible what you really wear. That will save you a lot of time in the morning and you’ll have a good picture of how MFMK’s professional stylists can help you… Whether it’s to guide you in finding a new top to wear with that cute skirt you’ve had for years or an entirely new wardrobe for work!