#CREATOR: Florian Innerkofler of Innerkofler Photography

1. What first inspired you to pursue photography professionally?

I was always interested in arts, my mother is from Amsterdam and every time we visited family there we would go to a museum or an exhibit, so I was always exposed to art. I was inspired to go into photography right before I graduated architecture school in 1996. I decided to volunteer as the official photographer of a class fieldtrip to Paris and ended up falling in love with capturing the beauty of the city. After that trip, I read every monthly fashion magazine from cover to cover, which is how I then got into fashion, beauty and travel photography.

2. Can you describe your approach to photography? or aesthetic? 

I look for simple, graphic lines that have a clear message in the picture. Not too many distracting factors, not too noisy and not too overloaded. This also translates into my portraits, and in the lighting of my work. If you look at my travel photographs they are in colour, but are always reduced to two or three colours, which translates my look. In my commercial work this is something my clients appreciate as the image always embodies one statement.

Simple of Working and Dining set Modern / 3D rendering

3. Has there been a particular assignment or photoshoot in your career that you’re the most proud of?

Shortly after I moved to New York in 2007 I had an assignment for a special supplement issue for the biggest newspaper in Austria. The assignment was to shoot looks from American designers, Heatherette, who were headlining the Vienna Life Ball fashion show (the biggest charity event in Europe supporting people with HIV and AIDS). For the shoot, I wanted the model to be surrounded by people, so I decided to shoot the cover and the editorial in Times Square on a Saturday. The model we choose was Supermodel Omahyra Mota. It was a lot of fun to shoot with her, as many people recognized her on the street so I had this big amazing crowd of people watching us behind the camera. We were all proud to shoot that story in support of Life Ball and people living with HIV and AIDS. My favourite image from this shoot will be on displayed at GLOBUS, as well as on my website www.INNERKOFLER.net.

4. What do you enjoy most about capturing Toronto in images?

I enjoy winter and the different neighbourhoods, the most. I love winter days in Toronto when there’s an overcast and the city is covered in snow, it brings back that very reduced look I prefer. Walking around downtown Toronto you can find some unexpected views, especially once you incorporate the waterfront. From exploring Toronto over the last couple of years I’ve found interesting neighbourhoods with pockets of global multi-ethnic life that really add so much character to the city.

mock up blank poster on the wall of bedroom, 3D illustration background

5. What can we expect to see at GLOBUS?

It is a curated exhibition from my works over the last 20 years. I am showing a lot of my travel photographs, which were captured around the world. During my travels, I’ve shot stunning Landscapes and Cityscapes from China to the Arctic circle. You will see spontaneous moments of kids playing on a beach in Portugal and a mystical image of a Geisha walking the streets of Kyoto. A portion of the exhibition also includes some of my fashion and beauty work.

6. Do you have any advice for any aspiring photographers or artists?

With technology, it has become very easy nowadays to create images, even an iPhone can take good pictures. I find photography is a very self-educational progress, you see the image and can correct it or delete it within seconds. Today, I think young people are more aware of what they shoot. My one and only advice is to be critical and edit your work, don’t show, post or publish hundreds of pictures. It takes time to build a portfolio of really outstanding images. Try to think outside the box and be creative.

Mock up poster, exsibion room, 3d illustration

For more information, visit: www.INNERKOFLER.net

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