MEC Launches A New Collection With Etsy

For awhile know, we’ve been sharing and showing our love for Etsy Canada. This website has created a platform for local artist to sell their own creations with the world. And it is my pleasure to share with you today their latest collaboration! MEC (Mountain Equipment Co-op) is partnering with Etsy on an environmental charity initiative to help raise money and awareness over the month of July. Launched in select MEC stores (Available at MEC Toronto, Burlington, Montreal (Marche Central), Calgary and Vancouver) just this weekend, 1,000 limited-edition T-shirts designed by Etsy artists celebrate water as part of MEC’s Homewaters project. It’s MEC’s first-ever collaboration, with 100% of the proceeds (retail price $35 CAD) being donated to the Canadian Freshwater Alliance, a project dedicated to preserving and maintaining Canada’s fresh water—including the conservation of healthy fish populations and access to clean drinking water. But why you may ask is this charity so important? It is through their hard work and initiative that they are dedicated to helping to protect and restore Canada’s vital waterways and ensure ALL our home waters in Canada are healthy, thriving and living waters!


photo credit: Jeff Topham

Keeping this homegrown charity here in Canada, the T-shirts are designed by Canadian Etsy sellers Gredin from Montreal (men’s design) and Paula Lukey from Toronto (women’s design) who have creative a design that exemplify a different interpretation of the water theme. Modelled by professional whitewater kayaker Katrina Van Wijk and Olympic sprint kayaker Hugues Fournel (who will be competing at the PanAm Games in Toronto this month!), each of these athletes are showing their support for these shirts and the charity through the campaign that you can see here.

Want to help raise awareness and money for this great charity? Share an image from the campaign (or one of you in the shirts!) on Instagram with the hashtag #myhomewaters or #Capsurleau and MEC will donate $5 to the Canadian Freshwater Alliance for every Instagram tagged (up to 2ok!). We can’t wait to see what kind of photos you guys end up sharing!



photo credit: Jeff Topham

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