Finding new and creative designers in Toronto is one of the best parts about getting to write for this site. Last week, I dropped by the OneMeth Creative Goods pop-up at Get Fresh Company on Queen St West where they were debuting their The FreeUp Collection for Spring/Summer 2015. This collection features customs snapback hats, eleven shirts including a lightweight drop back tees and hand-finished art prints. Designed based on their Dead Prez series, the graphics in this collection push the boundaries to challenged figurative restriction by defacing the iconic imagery that is often found on money. Infusing their own flair of graffiti on the images, this collection is filled with custom designs that have allowed them to move past the boundaries of their last collection to create the FreeUp Collection.
If you’re looking for a great place to shop of street wear in Toronto, then look no further than then Get Fresh Company. Embodying the urban yet pulled together look that characterized our city, Get Fresh Company is always on the leading edge of street wear designs. The FreeUp Collection by OneMeth Creative Goods will also become party of their regular collection. Be sure to pick up your t-shirt or hat today because knowing them, they’ll be flying off the self very fast. Their inaugural collection was sold out and is see on such notable people as Tristan Thompson (NBA player), Boi1da (Eminem’s Grammy-winning producer) and Kardinal Offishall.
The creativity and design of the collection extends even into to the creation of their lookbook, which was shot and produced by famed fashion photographer Matt Barnes. Envisioning these pieces in an urban landscape, Matt Barnes created his very own downtown New York City vibe by projecting images on a screen at Westside Studio. The collection’s lookbook seamlessly blends their ideal of using culture and design in one personifying the creative and digital nature of the brand. Born from the creative individuals behind OneMethod (Toronto’s leading digital and design studio), OneMeth has become not only an extension of their corporate identity but a chance to showcase their perception of street culture for the world.
All photos were taken by Matt Barnes for OneMeth.