Over The Rainbow Celebrates Their 40th Anniversary

Can you believe that it’s been 40 years since Over The Rainbow first opened their doors in Yorkville? Since 1975, this store has been at the forefront of the latest denim trends becoming icon in Toronto’s fashion scene. In celebration of this impressive milestone, we’ve decided to bring you not one, but TWO looks from this great store! Throughout their anniversary year, Over The Rainbow will be launching some really exciting collaboration with great companies that have helped this business grow into the fashion destination Torontonians know and love today! Working with a dedicated and knowledgeable team, Over The Rainbow has lived up to their legacy of being the it spot for trendy clothing, accessories, and most importantly denim. As their business has grown over the years, the store still shows the same attention to each and every customer as they have carefully selected an assortment of men’s and women’s clothes with the idea that anything there can be worn with denim in a trendy and sophisticated way. Stay tuned, we will be brining you our second look later this week!

In April, Over The Rainbow teamed up with Fidelity Denim to create a limited edition jean designed just for the store. I had the honour of wearing them for our photo shoot last week and feel in love instantly. The light wash, ultra soft denim is the perfect piece for your spring and summer wardrobe. I love the ripped knee that gives this look a little bit of an edge while keeping it chic with my floral jacket from Sanctuary. With variety of stylish and comfortable clothes in their store to choose from, Bradley and I were obsessed with our outfits. His lightweight combo is the perfect choice for young guy relaxing on a patio in the summer. Or for that creative young professional who is looking for a more relaxed and casual vibe for the office.
IMG_6350I cannot wait to see the capsule collection Over The Rainbow will be launching with Naked and Famous this May! Want to stay up to day on the latest collaborations that Over The Rainbow has planned? Visit them online here to check out all of the amazing initiatives they will be hosting throughout the anniversary year.

Clothes/ Jewelry / Shoes – Over The Rainbow
Photos- Dani Kreeft


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