Rethink Breast Cancer this Month

For the month of October, Rethink Breast Cancer is raising awareness on the movement to help empower, educate and advocate for this cause. As the second leading cause of death for women, it is important that even from a young age we take the time to learn about the importance of raising awareness, getting tested and raising funds to one day find a cure. During the month of October, Rethink Breast Cancer has partnered with some of the leading lifestyle and beauty brands to help raise funds for this important cause. From food, to fashion to beauty, head over to Rethink Breast Cancer to see how you can help donate for a great cause this month. Although there is a flaw when only a marginal amount of the proceeds are actually donated to charity, today I’ve rounded up for you my top choices for items that donate the majority of their proceeds directly to the charity. Or, to donate directly to Rethink Breast Cancer, click here.

100% of the sales of the Aerie Limited-Edition 2015 Bright Pink Bralette across Canada are donated to Rethink Breast Cancer. (See above).


Panera Bread bakery-cafes will be donating $0.25 from each Pink Ribbon Bagel  to Rethink Breast Cancer. On Think Pink Day (Oct 6) 100% of proceeds will be donated to Rethink! And new for 2015 is the Panera + Rethink travel mug: comes with 5 free coffee refills and $5 from each sale will be donated to Rethink.


Fifty percent of the sales of the Pink Perk cocktail at Daniel Boulud’s d|bar at Four Season’s Hotel Toronto will be donated to Rethink Breast Cancer.

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