#CREATORS: Spotlight On Fashion Designer Jacqueline Piron

Toronto based Jacqueline Piron is changing the way fashionable ladies are thinking about wearing a t-shirt. Jacqueline Piron has launched a line of premium t-shirts that are perfect for any occasion. Always eager to work within the fashion industry, Jacqueline’s haute collection incorporates the opulent history of European design in a contemporary way. Embellishing her shirts with luxurious detailing and made with organic bamboo, these shirts are the perfect statement to update your wardrobe. Using Swarovski crystals, French angora, Italian and German mohair, leather, Japanese lace and ribbons to accentuate her collection, Jacqueline Piron’s shirts are hand-sewn and made in Canada. After featuring her amazing collection in our holiday style guide, we decided to reconnect with this great designer and learn more about her.

 1) What sparked you to begin a career in the fashion industry?

From a very young age you could never tell me how to dress; for example, I would wear winter clothes in the summer and summer clothes in the winter. Fashion has always been in my blood. My mom was a flight attendant and travelled the world. She regularly visiting London, Paris, Milan and Tokyo and was constantly surrounded and influenced by fashion. During this time, I watched her start her own luxury sweater business using some of the same embellishments that I use today. I am continuing where she left off by putting a unique spin on an everyday wardrobe staple.

2) What is it about women’s wear that intrigued you the most?

I can relate to women’s wear and I find fashion exciting! I can see the gap in the industry and know from my friends and myself what women want/need in a t-shirt. There are so many possibilities with materials, cuts and embellishments – it’s never boring.


3) What has been your biggest achievement/obstacle so far in your career?

My biggest achievement would be the celebrity support that I have received. Recently, Jessica Chastain wrote me a letter saying how much she loved my shirts. Jessica Alba, Rachel McAdams and Lea Michele are also fans of the brand.

My biggest obstacle has been maintaining a work/life balance. The fashion industry never sleeps and constantly involves late night events and meetings – lots of long days spent in sky-high heels!

4) How did you come up with the idea of creating a line of luxury t-shirts?

I have my honours bachelor of business administration degree from Wilfrid Laurier University and I grew up loving fashion and clothing. I couldn’t find an ultra-premium, flattering t-shirt that was luxurious, super soft, and that featured luxury embellishments that could be transitioned from day to night. I wanted to add unexpected elegance to a wardrobe staple.


5) Who is the fashion icon or fashion designer you admire the most?

I love Emma Stone’s style – she is able to perfectly balance being fashion forward and elegant. As for designers, I am a big fan of Smythe. They also took a wardrobe staple (jackets), and created a massive Canadian brand that is coveted and sold worldwide. They are a constant inspiration for my business.

6) Where do you draw your inspiration?

I draw my inspiration from many areas – travel, art, paintings and simply walking through the fabric stores to see what pops out. In my previous collections, I drew inspiration from Paris and Marie Antoinette. I tried to visualize her running through the Palace of Versailles in a beautiful ball gown skirt and one of my t-shirts. This season I focused on Italy and the Borgias family from the Italian renaissance – I used Swarovski crystal mesh to look like armour and leather for a darker feel.


7) If you could have one celebrity become the face of your line, who would it be?

I would love Blake Lively to become the face of my brand. She has a lifestyle that balances being a mother, businesswoman and fashion mogul so she could easily transition my shirts from day-to-night. Blake also showcases unique artisan labels through her website “Preserve” – she loves products that are unique, hand-made and have a story.

8) What can we expect to see from your collection in the future?

I love to experiment with unique embellishments and designs so you will see more of that in the future. I also have an upcoming trip to London so I will definitely be pulling inspiration from the Royal family, art and architecture.


All images were provided by Jacqueline Piron.

For more information about the collection, visit their website online at http://jacquelinepiron.com/

Stay up to date on all her latest designs by following her on Instagram here.


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