TOMS is a fashion brand that you can stand behind for both for its style but also for the cause. Turning social responsibility into a fashion conscious affair, since 2006 TOMS has successfully donated over 35 million pairs of shoes to children in need, giving in over 60 countries. Created by American traveler Blake Mycoskie, their mission was simple; to match every pair of shoes purchased with a pair of new shoes given to a child in need. One for One®. Responding to the rapid growth of this movement, all over the world, TOMS launched their own eyewear collection that helps restore the sight to a person in need with the purchase of a pair of glasses. And now TOMS is expanding their philanthropic reach to help our fury friends as well.
TOMS has collaborated with National Geographic to launch their Big Cats Collection to show their solidarity in supporting wild animals. This collection will support TOMS Animal Initiative to partner with nonprofit animal conservation organizations to help raise awareness for the cause and help raise funds for global animal protection. Responding to the growing epidemic of big cats in the wild disappearing, the National Geographic Big Cats Initiative has worked tirelessly to help reverse the decline of these animals through conservation and educational projects in Africa, Asia, and North and South America.
“When I learned that wild lions are at risk of being extinct, it inspired me to start the TOMS Animal Initiative,” said Heather Mycoskie, TOMS Chief Animal Lover. “Big cats in the wild are disappearing at an alarming rate, and this collection draws attention to the critical need to protect these majestic creatures for generations to come.”
The TOMS and National Geographic Big Cats Collection featues a fill line of footwear (for men, women and kids) sunglasses (for men and women) as well as a unisex backpack that has been designed to reflect the iconic photography of National Geographic and the design elements of big cats. Learn more and find out how to get involved at CauseAnUproar.org/TOMS.